We believe in an inheritance perfumery that is enriched over time with a multitude of experiences and inspirations, which keeps the past to embellish the present.

·

We believe that producing beautiful perfumes is first of all a question of know-how. And the most beautiful know-how are in Grasse: this is where we compose and make ours.

.

We believe that before even integrating the performer's formula, the natural raw material already tells a beautiful story in itself: that of the cultivator who gave him life and the terroir which saw him born.

·

We believe that we do not create beautiful perfumes without using beautiful ingredients, whether from science or nature.

·

We believe that the perfume distills beautiful in our life and that it is our duty to make it available to all.

·

We believe in an authentic perfumery, free from its choices, which prefers to rely on the spontaneity of the inspiration of a creator rather than complying with trends and fashions.

·

We believe that the true luxury of perfume is to be able to change it according to its fantasies, its desires, its appetites and its whims.

·

We believe in a generous perfumery, which is sharing, exchanges, lends itself, borrows and offers itself.

·

We believe that a successful perfume is first of all a promise of pleasure for oneself before being an argument of seduction.

·

We believe that the perfume carries within it a part of magic, that it has the gift of awakening our most intimate memories and to revive them endlessly.
·
We believe in a perfumery of mood and emotion, dreamy and daring, capable as a well -cut garment to underline our personality.

·

We believe that modern perfumery knows how to cultivate a perfect balance between tradition and the avant-garde, innovation and experience, heritage and invention.

·

We believe that the renewal of perfumery also involves returning to basics.

·

We believe that a great perfume, even a centenary, has never finished saying what it says.

 
·

We finally believe that perfume is first of all emotion and that all that we could explain is ultimately nothing: only counts the relationship of each to the perfume that he chose and which chose it .