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5 Generations of enthusiasts

Discover the portraits of the 5 generations of perfumers who have brought exceptional creations to life year after year.

Albert Sittler, 1st generation

Henri Bénard, 2nd generation

Pierre Lerouge-Bénard, 3rd generation

Jean-Pierre Lerouge-Bénard, 4th generation

Célia Lerouge-Bénard, 5th generation

The arrival of the 5th generation: the female embodiment of a family heritage

Celia would never have imagined that scent was so much the secret language of her family...

And probably what linked her most directly, most intimately, to her father.

She can still hear his voice beneath the foliage of the family garden, crumpling a leaf of mint or rose geranium under her nose, and saying "smell my darling, smell! A ritual full of love and hedonism that she in turn reproduces with her own children. The taste for passing on and sharing is perhaps the best-kept secret of Maison Molinard. She who dreamed of elsewhere, of Paris, of adventure, has finally returned to the land of childhood. You can't go against heredity. Receiving this brand as a gift from her father, she spotted a nugget that she immediately wanted to set in light.

Habanita has rediscovered its timeless aura by projecting itself into the future.

Designing other collections as new olfactory territories to explore, imagining perfumes first and foremost as snapshots of happiness and comfort. Célia has patiently traced her trail, inventing a perfumery of voluptuousness and lightness.

The Maison Molinard vibrates deeply within her, breathes for her, defends her as one defends one's offspring. The first woman to take the helm in five generations, she feels entirely at home here, surrounded by fragrances and memories, as if she were still in the garden of her childhood.

The 4th generation: avant-garde in customization

Jean-Pierre Lerouge-Bénard

Jean-Pierre Lerouge-Bénard, a pioneer in perfume creation, offers the general public the chance tocreate a personalized perfumein four workshops: l'Atelier des Parfums, Le Bar des Fragrances, La Villa du Parfumeur and Le Petit Parfumeur.

The 3rd generation: passionate about ingredients

Pierre Lerouge-Bénard

Pierre Lerouge-Bénard, theraw materials expert, has developed the Méro-Boyveau factory opposite the Molinard bastide, specializing in aromas and ingredients for the perfume industry. From flower picking to distillation, Molinard is involved in the entire perfume chain, right through to bottling.

The 2nd generation: behind the Habanita and Le Concreta innovations

Henri Bénard

Henri Bénard, chemist and mayor of Grasse, this avant-garde perfumer was behind olfactory innovations that marked the history of French perfumery, such asHabanita, the first feminine oriental in 1921,and Concretain 1925, the world's first solid perfume based on natural flower wax.

The 1st generation: Bastide pioneers

Albert Sittler

Albert Sittler opened the doors of Bastide Molinard toa new industrial era. By teaming up with Hyacinthe Molinard, the alchemist who made his name from his little shop in the heart of Grasse, he brought Molinard into his beautiful Provencal home in 1900.

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