We believe in a perfumery of heritage, enriched over time by a multitude of experiences and inspirations, which preserves the past to embellish the present.
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We believe that producing beautiful fragrances is first and foremost a question of know-how. And the finest know-how can be found at Grasse : that's where we compose and manufacture our own.
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We believe that even before it enters the perfumer's formula, a natural raw material tells a beautiful story in itself: that of the grower who gave it life and the terroir that saw its birth.
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We believe that you can't create beautiful fragrances without using beautiful ingredients, whether from science or nature.
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We believe that perfume brings beauty into our lives, and that it's our duty to make it available to everyone.
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We believe in an authentic perfumery, free to make its own choices, that prefers to rely on the spontaneity of a designer's inspiration rather than conform to trends and fashions.
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We believe that the true luxury of perfume is to be able to change it according to your whims, your desires, your appetites and your whims.
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We believe in a generous perfumery that can be shared, exchanged, lent, borrowed and offered.
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We believe that a successful fragrance is first and foremost a promise of pleasure for oneself, before being an argument for seduction.
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We believe that perfume has a magical quality about it, that it has the gift of awakening our most intimate memories and bringing them to life again and again.
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We believe in a perfumery of mood and emotion, dreamy and daring, capable like a well-tailored garment of underlining our personality.
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We believe that modern perfumery cultivates a perfect balance between tradition and the avant-garde, innovation and experience, heritage and invention.
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We believe that the revival of perfumery also requires a return to its roots.
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We believe that a great perfume, even if it's a hundred years old, never finishes saying what it's meant to say.
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Finally, we believe that perfume is first and foremost emotion, and that anything we can explain is ultimately meaningless: all that matters is each person's relationship with the perfume they've chosen and who's chosen them.
